Results 1-20 of 151 (Show all)

TitleYear of publicationAuthor(s)
Identification as a challenge in key account management : Conceptual foundations and a qualitative study uniba/501362020Peters, Leonore ; Ivens, Björn Sven  ; Pardo, Catherine
Kundengetriebene Innovation und Digitalisierung uniba/448272019Kolloch, Michael ; Reck, Fabian
Digitalisierung als Element der Geschäftsmodellinnovation uniba/448412019Ulrich, Patrick ; Fibitz, Alexandra
From Big Data to Smart Data - Problemfelder der systematischen Nutzung von Daten in Unternehmen uniba/448082019Wölfl, Steffen; Leischnig, Alexander ; Ivens, Björn Sven  ; Hein, Daniel
Die Implementierung des digitalen Customer Relationship Managements - Erfolgsfaktoren, Hemmnisse und Entwicklungsoptionen uniba/451402019Hein, Daniel; Ivens, Björn Sven  ; Leischnig, Alexander ; Wölfl, Steffen
Geschäftsmodelle in der digitalen Welt : Strategien, Prozesse und Praxiserfahrungen uniba/444912019Becker, Wolfgang ; Eierle, Brigitte ; Fliaster, Alexander ; Ivens, Björn Sven  ; Leischnig, Alexander ; Pflaum, Alexander ; Sucky, Eric  
Business Digitization - Ein Meta-Review uniba/451282019Leischnig, Alexander ; Ivens, Björn Sven  ; Wölfl, Steffen; Hein, Daniel
Wertschöpfimgsorientierte Untemehmensführung : „Value Creation“ und „Value Claiming“ als grundlegende strategische Prozesse uniba/480572019Ivens, Björn Sven  
What Drives the Adoption of Autonomous Cars? uniba/457972018Hein, Daniel; Rauschnabel, Philipp A. ; He, Jun; Richter, Lars; Ivens, Björn Sven  
Engaging Fans and the Community : Examining Factors Related to Interaction with Institutions of Higher Education uniba/430262017Brech, Felicitas; Messer, Uwe ; Vander Schee, Brian A.; Rauschnabel, Philipp A. ; Ivens, Björn Sven  
Analytics, Innovativeness, and Innovation Performance uniba/430162017Wölfl, Steffen; Leischnig, Alexander ; Ivens, Björn Sven  ; Hein, Daniel
Mind the Gap : A Process Model for Diagnosing Barriers to Key Account Management Implementation uniba/430352017Leischnig, Alexander ; Ivens, Björn Sven  ; Niersbach, Barbara; Pardo, Catherine
A new conceptual lens for marketing: a configurational perspective based on the business model concept uniba/448932017Leischnig, Alexander ; Ivens, Björn Sven  ; Kammerlander, Nadine
Multisensory innovation: Haptic input and its role in product design uniba/448382017Kampfer, Kristina; Ivens, Björn Sven  ; Brem, Alexander
Key Account Management as a Firm Capability uniba/430712017Ivens, Björn Sven  ; Pardo, Catherine; Leischnig, Alexander ; Niersbach, Barbara
Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay uniba/430182017Kampfer, Kristina; Leischnig, Alexander ; Ivens, Björn Sven  ; Spence, Charles
From CRM-System-Effectiveness to Profitability uniba/430092017Hein, Daniel; Ivens, Björn Sven  ; Leischnig, Alexander ; Wölfl, Steffen
From Digital Business Strategy to Market Performance: Insights into Key Concepts and Processes uniba/430132017Leischnig, Alexander ; Wölfl, Steffen; Ivens, Björn Sven  ; Hein, Daniel
Service Digitization – Review of the Literature and Research Agenda uniba/430592017Leischnig, Alexander ; Ivens, Björn Sven  ; Wölfl, Steffen; Hein, Daniel
Firm-internal key account management networks : Framework, case study, avenues for future research uniba/412012016Ivens, Björn Sven  ; Pardo, Catherine; Niersbach, Barbara; Leischnig, Alexander