Results 1-20 of 21 (Show all)

TitleYear of publicationAuthor(s)
In-app advertising : a two-step qualitative comparative analysis to explain clicking behavior uniba/497762021Mattke, Jens ; Maier, Christian  ; Reis, Lea  ; Weitzel, Tim  
Amazon Prime Video Yesterday, Netflix Today : Explaining Subscribers' Switching Behavior from a Retrospective uniba/498652021Meier, Marco  ; Maier, Christian  ; Reis, Lea  ; Weitzel, Tim  
Is Cryptocurrency Money? : Three Empirical Studies Analyzing Medium of Exchange, Store of Value and Unit of Account uniba/506232020Mattke, Jens ; Maier, Christian  ; Reis, Lea  
Communication Measures to Reduce Techno-Invasion and Techno-Overload : A Qualitative Study Uncovering Positive and Adverse Effects uniba/506252020Pflügner, Katharina  ; Reis, Lea  ; Maier, Christian  ; Weitzel, Tim  
Security Token Offerings : A Risk as Feelings Theoretic Perspective on Investment uniba/506132020Mattke, Jens ; Maier, Christian  ; Reis, Lea  
Addressing User Resistance Would Have Prevented a Healthcare AI Project Failure uniba/491252020Reis, Lea  ; Maier, Christian  ; Mattke, Jens ; Creutzenberg, Marcus; Weitzel, Tim  
Chatbots in Healthcare : Status Quo, Application Scenarios for Physicians and Patients and Future Directions uniba/506242020Reis, Lea  ; Maier, Christian  ; Mattke, Jens ; Weitzel, Tim  
Bitcoin investment : a mixed methods study of investment motivations uniba/488992020Mattke, Jens ; Maier, Christian  ; Reis, Lea  ; Weitzel, Tim  
Herd behavior in social media : The role of Facebook likes, strength of ties, and expertise uniba/488622020Mattke, Jens ; Maier, Christian  ; Reis, Lea  ; Weitzel, Tim  
Conversational Agents in Healthcare : Using QCA to Explain Patients’ Resistance to Chatbots for Medication uniba/494112020Reis, Lea  ; Mattke, Jens ; Maier, Christian  ; Weitzel, Tim  
Not Talking to Robo-Doc : A QCA Study Examining Patients' Resistance to Chatbots for Anamnesis uniba/506842019Reis, Lea  ; Mattke, Jens ; Weitzel, Tim  
Enabling Digital Commerce : Advertising and the Influence of User Behavior uniba/506832019Reis, Lea  
Paid, Owned and Earned Media : A Qualitative Comparative Analysis revealing Attributes Influencing Consumer’s Brand Attitude in Social Media uniba/506962019Mattke, Jens ; Reis, Lea  ; Maier, Christian  
Chatbot Acceptance : A Latent Profile Analysis on Individuals' Trust in Conversational Agents uniba/506852019Reis, Lea  ; Mattke, Jens ; Maier, Christian  ; Weitzel, Tim  ; Graser, Heinrich
Online Advertising Research Through the Ad Delivery Process : A Literature Review uniba/450772018Reis, Lea  ; Mattke, Jens ; Maier, Christian  
Avoidance of Social Media Advertising: A Latent Profile Analysis uniba/450502018Mattke, Jens ; Reis, Lea  ; Maier, Christian  ; Graser, Heinrich
#Sponsored #Ad: Exploring the Effect of Influencer Marketing on Purchase Intention uniba/450922018Reis, Lea  ; Mattke, Jens ; Maier, Christian  
Bitcoin Resistance Behavior: A QCA Study Explaining Why Individuals Resist Bitcoin as a Means of Payment uniba/451002018Mattke, Jens ; Maier, Christian  ; Reis, Lea  ; Weitzel, Tim  
Why do individuals avoid social media advertis-ing: A qualitative comparison analysis study uniba/450832018Mattke, Jens ; Reis, Lea  ; Maier, Christian  
Why do individuals block online ads? : An explorative study to explain the use of ad blockers uniba/422842017Mattke, Jens ; Reis, Lea  ; Maier, Christian