Results 1-20 of 57 (Show all)

TitleYear of publicationAuthor(s)
From Big Data to Smart Data - Problemfelder der systematischen Nutzung von Daten in Unternehmen uniba/448082019Wölfl, Steffen; Leischnig, Alexander ; Ivens, Björn Sven  ; Hein, Daniel
Die Implementierung des digitalen Customer Relationship Managements - Erfolgsfaktoren, Hemmnisse und Entwicklungsoptionen uniba/451402019Hein, Daniel; Ivens, Björn Sven  ; Leischnig, Alexander ; Wölfl, Steffen
Geschäftsmodelle in der digitalen Welt : Strategien, Prozesse und Praxiserfahrungen uniba/444912019Becker, Wolfgang ; Eierle, Brigitte ; Fliaster, Alexander ; Ivens, Björn Sven  ; Leischnig, Alexander ; Pflaum, Alexander ; Sucky, Eric  
Business Digitization - Ein Meta-Review uniba/451282019Leischnig, Alexander ; Ivens, Björn Sven  ; Wölfl, Steffen; Hein, Daniel
Engaging Fans and the Community : Examining Factors Related to Interaction with Institutions of Higher Education uniba/430262017Brech, Felicitas; Messer, Uwe ; Vander Schee, Brian A.; Rauschnabel, Philipp A. ; Ivens, Björn Sven  
Analytics, Innovativeness, and Innovation Performance uniba/430162017Wölfl, Steffen; Leischnig, Alexander ; Ivens, Björn Sven  ; Hein, Daniel
Mind the Gap : A Process Model for Diagnosing Barriers to Key Account Management Implementation uniba/430352017Leischnig, Alexander ; Ivens, Björn Sven  ; Niersbach, Barbara; Pardo, Catherine
A new conceptual lens for marketing: a configurational perspective based on the business model concept uniba/448932017Leischnig, Alexander ; Ivens, Björn Sven  ; Kammerlander, Nadine
A Business Process Perspective on IoT Implementation : Findings from a Comparative Case Analysis uniba/430702017Pflaum, Alexander ; Leischnig, Alexander ; Papert, Marcel
Key Account Management as a Firm Capability uniba/430712017Ivens, Björn Sven  ; Pardo, Catherine; Leischnig, Alexander ; Niersbach, Barbara
Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay uniba/430182017Kampfer, Kristina; Leischnig, Alexander ; Ivens, Björn Sven  ; Spence, Charles
Proof or Pressure? How Visitor Traffic Disclosure Impacts Online Shopper Behavior uniba/430202017Messer, Uwe ; Leischnig, Alexander ; Vogel, Elisabeth
From Digital Business Strategy to Market Performance: Insights into Key Concepts and Processes uniba/430132017Leischnig, Alexander ; Wölfl, Steffen; Ivens, Björn Sven  ; Hein, Daniel
Service Digitization – Review of the Literature and Research Agenda uniba/430592017Leischnig, Alexander ; Ivens, Björn Sven  ; Wölfl, Steffen; Hein, Daniel
Firm-internal key account management networks : Framework, case study, avenues for future research uniba/412012016Ivens, Björn Sven  ; Pardo, Catherine; Niersbach, Barbara; Leischnig, Alexander
Partitioned pricing : Review of the literature and directions for further research uniba/411972016Vöster, Johannes; Ivens, Björn Sven  ; Leischnig, Alexander
White and Clean : How Disease Avoidance Affects Color Preferences uniba/430632016Messer, Uwe ; Hein, Daniel; Wölfl, Steffen; Leischnig, Alexander
Net versus combinatory effects of firm and industry antecedents of sales growth uniba/412232016Leischnig, Alexander ; Henneberg, Stephan ; Thornton, Sabrina
How to sell in diverse markets? A two-level approach to industry factors and selling factors for explaining firm profitability uniba/411912016Leischnig, Alexander ; Kasper-Brauer, Kati
Relational norms in customer-company relationships : Net and configurational effects uniba/412212016Paulssen, Marcel; Leischnig, Alexander ; Ivens, Björn Sven  ; Birk, Matthias