Promotionspreise der Hans-Löwel-Stiftung
Title
Promotionspreise der Hans-Löwel-Stiftung
Year
2012
Awardseries
Person
Güse, Katharina S.
Awarded Publication
uniba/314
Brand Personalities and Consumer-brand Relationships as elements of successful brand management
Güse, Katharina S.
Supervisor Ivens, Björn Sven
; Müller, Brigitte; Rässler, Susanne; Praxmarer, Sandra
Supervisor Ivens, Björn Sven
; Müller, Brigitte; Rässler, Susanne; Praxmarer, Sandra
Document Type Doctoralthesis
