#Sponsored #Ad: Exploring the Effect of Influencer Marketing on Purchase Intention

Müller, LeaLeaMüller0000-0002-6607-0517Mattke, JensJensMattkeMaier, ChristianChristianMaier0000-0001-8328-24932019-09-192019-01-082018https://fis.uni-bamberg.de/handle/uniba/45092eng#Sponsored #Ad: Exploring the Effect of Influencer Marketing on Purchase Intentionconferenceobjecthttps://aisel.aisnet.org/amcis2018/DataScience/Presentations/29/