The personality of brand lovers : an examination in fashion branding

Rauschnabel, PhilippPhilippRauschnabelAhuvia, AaronAaronAhuviaIvens, BjörnBjörnIvens0000-0001-8510-5212Leischnig, AlexanderAlexanderLeischnig2019-09-192015-12-012015978-1-137-42710-6https://fis.uni-bamberg.de/handle/uniba/39854engThe personality of brand lovers : an examination in fashion brandingbookpart