Advertising-Funded IS : A Literature Review on Factors Influencing Users Clicking Behavior for In-App Ads

Mattke, JensJensMattke2021-08-052021-08-052019https://fis.uni-bamberg.de/handle/uniba/50689engAdvertising-Funded IS : A Literature Review on Factors Influencing Users Clicking Behavior for In-App Adsconferenceobjecthttps://aisel.aisnet.org/amcis2019/adoption_diffusion_IT/adoption_diffusion_IT/9/