Kadam, NayanNayanKadamNiersbach, BarbaraBarbaraNiersbachIvens, Bjoern SvenBjoern SvenIvens0000-0001-8510-52122024-02-092024-02-0920220885-86242052-1189https://fis.uni-bamberg.de/handle/uniba/93395engThe cultural factors in global account management : the case of Indian buyers and German suppliersarticle10.1108/jbim-12-2021-0594