Straubert, ChristianChristianStraubert0000-0003-0342-15242025-07-102025-07-102025https://fis.uni-bamberg.de/handle/uniba/107716Kumulative Dissertation, Otto-Friedrich-Universität Bamberg 2025This PhD thesis is about logistics and its importance in B2C e-commerce retailing of physical goods (e-tailing). Logistics encompasses a wide range of activities in e-tailing, including the purchase of goods, their storage, as well as the packing and shipping of orders. In many cases, these logistical processes are at the core of an e-tailer's value chain. Consequently, inexpensive, fast, and reliable logistics are also frequently emphasized by e-tailers as part of their marketing. A prominent example of this is the Amazon Prime subscription (membership-based free fast shipping) and the Fulfillment by Amazon service, which third-party sellers on the Amazon marketplace can use to tap into Amazon's logistics capabilities (i.e., logistics outsourcing). At the same time, there are strong economies of scale effects in logistics, and thus also in e-tailing. Accordingly, it can be argued that competition in the B2C e-commerce market is strongly influenced by logistical scale. This PhD thesis explores this interrelated set of topics through a combination of exploratory and confirmatory, qualitative and quantitative, empirical and mathematical research. The perspectives of customers as well as e-tailers, marketplace operators and third-party sellers are considered. Outsourcing to logistics service providers, transaction costs and possible regulation of the B2C e-commerce market are also discussed.enge-commercelogisticsmarketingstrategyinventory management650doctoralthesisurn:nbn:de:bvb:473-irb-1077166