The Psychology of Brands : Empirical Investigations Through the Lens of Social and Cognitive Theories

Rauschnabel, Philipp AlexanderPhilipp AlexanderRauschnabel2019-09-192014-06-062014978-3-00-045761-6https://fis.uni-bamberg.de/handle/uniba/6208Bamberg, Univ., Diss.engThe Psychology of Brands : Empirical Investigations Through the Lens of Social and Cognitive Theoriesdoctoralthesis