Carbon, Claus-ChristianClaus-ChristianCarbon0000-0002-3446-93472023-01-272023-01-2720142054-62622041-4552https://fis.uni-bamberg.de/handle/uniba/57941Extending methods for assessing consumer attitudes by taking multi-dimensional implicit associations into accounts. Objectives: To extend the existing Implicit Association Test (IAT) into multiple dimensions, thus allowing a more detailed assessment of implicit consumer attitudes to commercial products and brands. To use the Identification Machine of Unique Design Elements (IM-UDE) tool to objectively measure the distinctive visual characteristics of commercial brands.engconsumerbuying behaviourarticle