Digital Activism on Social Media : the Role of Brand Ambassadors and Corporate Reputation Management

Marx, JulianJulianMarxBrünker, FelixFelixBrünkerMirbabaie, MiladMiladMirbabaie0000-0002-9455-5773Stieglitz, StefanStefanStieglitz2024-06-052024-06-052024978-0-9981331-7-1https://fis.uni-bamberg.de/handle/uniba/95579engDigital Activism on Social Media : the Role of Brand Ambassadors and Corporate Reputation Managementconferenceobjecthttps://hdl.handle.net/10125/107250