Religion and Brand Spillover : A Co-Branding Perspective on the Effect of Religious Logos on Attitude Towards the Brand

Ivens, Björn SvenBjörn SvenIvens0000-0001-8510-5212Rauschnabel, Philipp A.Philipp A.RauschnabelHerz, MarcMarcHerzRita, Paulo2019-09-192014-04-032012978-989-732004-0https://fis.uni-bamberg.de/handle/uniba/1391engReligion and Brand Spillover : A Co-Branding Perspective on the Effect of Religious Logos on Attitude Towards the Brandconferenceobject