‘Show Me Your People Skills’ : Employing CEO Branding for Corporate Reputation Management in Social Media

Mirbabaie, MiladMiladMirbabaie0000-0002-9455-5773Marx, JulianJulianMarxStieglitz, StefanStefanStieglitz2024-06-262024-06-262019https://fis.uni-bamberg.de/handle/uniba/95854eng‘Show Me Your People Skills’ : Employing CEO Branding for Corporate Reputation Management in Social Mediaconferenceobjecthttps://aisel.aisnet.org/wi2019/track13/papers/4/