Types of Price Behaviour and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing

Ivens, BjörnBjörnIvens0000-0001-8510-5212Müller, BrigitteBrigitteMüllerGüse, KatharinaKatharinaGüse2019-09-192014-04-302010https://fis.uni-bamberg.de/handle/uniba/3893deuTypes of Price Behaviour and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailingworkingpaperhttp://www.uni-bamberg.de/bwl-marketing/forschung/working-paper-series/