Are Key Account Relationships Different? Empirical Results on Supplier Strategies and Customer Reactions

Ivens, BjörnBjörnIvens0000-0001-8510-5212Pardo, CatherineCatherinePardo2019-09-192014-09-2420070019-8501https://fis.uni-bamberg.de/handle/uniba/19842engAre Key Account Relationships Different? Empirical Results on Supplier Strategies and Customer Reactionsarticle