Damaging brands through market research: Can customer involvement in prediction markets damage brands?

Ivens, BjörnBjörnIvens0000-0001-8510-5212Horn, Christian F.Christian F.HornBrem, AlexanderAlexanderBrem2019-09-192015-09-1420140263-4503https://fis.uni-bamberg.de/handle/uniba/39547engDamaging brands through market research: Can customer involvement in prediction markets damage brands?article