How Do Social Information Cues Affect Consumers’ Product Choice Experiences? Findings from a Controlled Online Experiment

Friedrich, ThomasThomasFriedrich0000-0001-7789-4274Overhage, SvenSvenOverhageSchlauderer, SebastianSebastianSchlauderer2020-05-152020-05-1520209783955453350https://fis.uni-bamberg.de/handle/uniba/47808engHow Do Social Information Cues Affect Consumers’ Product Choice Experiences? Findings from a Controlled Online Experimentconferenceobject10.30844/wi_2020_o1-friedrich