Negative Word of Mouth On Social Media : a Case Study of Deutsche Bahn’s Accountability Management

Mirbabaie, MiladMiladMirbabaie0000-0002-9455-5773Stieglitz, StefanStefanStieglitzMarx, JulianJulianMarx2024-06-052024-06-0520232366-6153https://fis.uni-bamberg.de/handle/uniba/95587engNegative Word of Mouth On Social Media : a Case Study of Deutsche Bahn’s Accountability Managementarticle10.1007/s41471-022-00152-w