Organizing and Integrating Marketing and Purchasing in Business Markets

Ivens, BjörnBjörnIvens0000-0001-8510-5212Pardo, C.C.PardoTunisini, A.A.Tunisini2019-09-192014-09-2420090019-8501https://fis.uni-bamberg.de/handle/uniba/19108deuOrganizing and Integrating Marketing and Purchasing in Business Marketsarticle