Reactance as a Persuasive Strategy : How Health Communication Can Harness Anger to Leverage Behavior Change

Sprengholz, PhilippPhilippSprengholz0000-0002-9925-1920Bührig, DelaDelaBührig2025-01-222025-01-2220251532-7027https://fis.uni-bamberg.de/handle/uniba/105942engReactance as a Persuasive Strategy : How Health Communication Can Harness Anger to Leverage Behavior Changearticle10.1080/10410236.2024.2446369https://www.tandfonline.com/doi/pdf/10.1080/10410236.2024.2446369