A new conceptual lens for marketing: a configurational perspective based on the business model concept

Leischnig, AlexanderAlexanderLeischnigIvens, BjörnBjörnIvens0000-0001-8510-5212Kammerlander, NadineNadineKammerlander2019-09-192018-11-2920171869-8182https://fis.uni-bamberg.de/handle/uniba/44893engA new conceptual lens for marketing: a configurational perspective based on the business model conceptarticle10.1007/s13162-017-0107-6