Smells Like Strategic Spirit : How Artificial Intelligence Can Shape Modern Marketing

Henkel, DominikDominikHenkel0009-0003-2160-2000Wieland, DesireeDesireeWielandSmirnova, MariiaMariiaSmirnova2025-07-152025-07-152025https://fis.uni-bamberg.de/handle/uniba/109086engSmells Like Strategic Spirit : How Artificial Intelligence Can Shape Modern Marketingconferenceobjecthttps://aisel.aisnet.org/amcis2025/scuidt/scuidt/3/