Raupp, JulianaJulianaRauppHoffjann, OlafOlafHoffjann0000-0002-4049-45812026-07-062026-07-0620121363-254Xhttps://fis.uni-bamberg.de/handle/uniba/115956engUnderstanding strategy in communication managementarticle10.1108/13632541211217579