Industrial Marketing Organisation and the IMP Approach : a Comparative Analysis

Ivens, BjörnBjörnIvens0000-0001-8510-5212Pardo, CatherineCatherinePardoTunisini, AnnalisaAnnalisaTunisini2019-09-192014-09-242007https://fis.uni-bamberg.de/handle/uniba/19574engIndustrial Marketing Organisation and the IMP Approach : a Comparative Analysisbookpart