The institutionalization of social media : A comparative study of profit and nonprofit organizations

Hoffjann, OlafOlafHoffjann0000-0002-4049-4581Gusko, JeannetteJeannetteGusko2026-07-142026-07-142013978-2-87574-056-4https://fis.uni-bamberg.de/handle/uniba/116074engThe institutionalization of social media : A comparative study of profit and nonprofit organizationsbookpart