The 4C framework : Towards a holistic understanding of consumer engagement with augmented reality

Rauschnabel, Philipp A.Philipp A.RauschnabelFelix, RetoRetoFelixHeller, JonasJonasHellerHinsch, ChrisChrisHinsch2025-05-082025-05-0820240747-56321873-7692https://fis.uni-bamberg.de/handle/uniba/108187engThe 4C framework : Towards a holistic understanding of consumer engagement with augmented realityarticle10.1016/j.chb.2023.108105