The first impression of the first internal customer : A triad-perspective approach to investigate how and when the salesforce becomes internally aware of innovative new products

Englert, C.C.EnglertCarbon, C.C.C.C.Carbon0000-0002-3446-93472026-04-072026-04-0720241466-44451352-7266https://fis.uni-bamberg.de/handle/uniba/114580engThe first impression of the first internal customer : A triad-perspective approach to investigate how and when the salesforce becomes internally aware of innovative new productsarticle10.1080/13527266.2024.2411519https://www.tandfonline.com/doi/pdf/10.1080/13527266.2024.2411519