Do Service Exchanges and Product Exchanges Require Specific Marketing Approaches? A Governance Perspective

Ivens, BjörnBjörnIvens0000-0001-8510-5212Pardo, CatherineCatherinePardo2019-09-192014-09-242007https://fis.uni-bamberg.de/handle/uniba/19532engDo Service Exchanges and Product Exchanges Require Specific Marketing Approaches? A Governance Perspectiveconferenceobject