Gender issues in key account management research : A systematic literature review and avenues for future research

Ivens, Björn SvenBjörn SvenIvens0000-0001-8510-52122025-07-092025-07-0920231873-20620019-8501https://fis.uni-bamberg.de/handle/uniba/108615engGender issues in key account management research : A systematic literature review and avenues for future researcharticle10.1016/j.indmarman.2023.03.009