Applying Fechner’s Aesthetic Association Principle to the World of Testimonials

Mertz, Alexandra E.Alexandra E.MertzSchneider, TobiasTobiasSchneider0000-0003-4014-1775Carbon, Claus-ChristianClaus-ChristianCarbon0000-0002-3446-93472026-06-262026-06-2620211468-4233https://fis.uni-bamberg.de/handle/uniba/115778engApplying Fechner’s Aesthetic Association Principle to the World of Testimonialsconferenceobject10.1177/03010066211059887