Rauschnabel, PhilippPhilippRauschnabelAhuvia, AaronAaronAhuviaIvens, Björn S.Björn S.Ivens0000-0001-8510-5212Leischnig, AlexanderAlexanderLeischnigKaraosmanoğlu, ElifElmadağ Baş, Banu2019-09-192014-02-042013https://fis.uni-bamberg.de/handle/uniba/2810Nur Abstract veröffentlichtengWho loves brands? Exploring the relationship between personality, interpersonal love, and brand loveconferenceobjecthttp://www.emac2013.org/Emac_2013_Proceedings.pdf