Proposing Shocks and Dissatisfaction to Explain Quitting and Switching a Service : An Image Theory Perspective

Maier, ChristianChristianMaier0000-0001-8328-2493Laumer, SvenSvenLaumerHeshan, SunSunHeshanThatcher, Jason BennettJason BennettThatcherWeitzel, TimTimWeitzel0000-0002-2130-35402024-04-222024-04-2220241536-9323https://fis.uni-bamberg.de/handle/uniba/94816engProposing Shocks and Dissatisfaction to Explain Quitting and Switching a Service : An Image Theory Perspectivearticle10.17705/1jais.00857https://aisel.aisnet.org/cgi/viewcontent.cgi?article=2182&context=jais