Do Private Label Brands Benefit from Alliances with National Brands?

Rauschnabel, PhilippPhilippRauschnabelZielke, P.P.ZielkeToporowski, W.W.Toporowski2019-09-192014-04-302011https://fis.uni-bamberg.de/handle/uniba/5990engDo Private Label Brands Benefit from Alliances with National Brands?conferenceobject