The impact of e-business and e-commerce on marketing activities in the automotive industry and its distribution channels

Meinig, WolfgangWolfgangMeinig2019-09-192014-09-242001https://fis.uni-bamberg.de/handle/uniba/8961Conference chair: Oliver P. HeildeuThe impact of e-business and e-commerce on marketing activities in the automotive industry and its distribution channelsconferenceobject