How Virtuous are Virtual Influencers? : a Qualitative Analysis of Virtual Actors’ Virtues on Instagram

Hofeditz, LennartLennartHofeditzErle, LukasLukasErleTimm, LaraLaraTimmMirbabaie, MiladMiladMirbabaie0000-0002-9455-57732024-06-052024-06-052023978-0-9981331-6-4https://fis.uni-bamberg.de/handle/uniba/95600engHow Virtuous are Virtual Influencers? : a Qualitative Analysis of Virtual Actors’ Virtues on Instagramconferenceobject10.24251/HICSS.2023.420