How to measure Employer Brands? The Development of a Comprehensive Measurement Scale

Hillebrandt, IsabelleIsabelleHillebrandtIvens, Björn SvenBjörn SvenIvens0000-0001-8510-5212Bharadwaj, SundarHulland, John2019-09-192013-05-072012978-1-62276-649-9https://fis.uni-bamberg.de/handle/uniba/1392engHow to measure Employer Brands? The Development of a Comprehensive Measurement Scaleconferenceobject