Extending the Implicit Association Test (IAT) : assessing consumer attitudes based on multi-dimensional implicit associations

Gattol, ValentinValentinGattolSääksjärvi, MariaMariaSääksjärviCarbon, Claus-ChristianClaus-ChristianCarbon0000-0002-3446-93472019-09-192014-04-3020111932-6203https://fis.uni-bamberg.de/handle/uniba/4722engExtending the Implicit Association Test (IAT) : assessing consumer attitudes based on multi-dimensional implicit associationsarticlewww.experimental-psychology.de/ccc/docs/pubs/GattolSaaksjarviCarbon2011.pdf