Coltman, TimTimColtmanReynolds, PeterPeterReynoldsSchlosser, FrankFrankSchlosserThorogood, AlanAlanThorogood2019-09-192014-03-312012https://fis.uni-bamberg.de/handle/uniba/2318AGL Energy operates in one of the most fiercely competitive markets in the world. Demand is volatile with high customer churn rates and supply procurement is real time with huge price variability. These characteristics make supply chain management difficult and the case study describes how information is used to match supply with demand.engbookparthttp://cscmp.org/membersonly/case-studies/managing-network-supply-and-demand-agl-energy