Müller, LeaLeaMüller0000-0002-6607-05172021-08-052021-08-052019https://fis.uni-bamberg.de/handle/uniba/50683engEnabling Digital Commerce : Advertising and the Influence of User Behaviorconferenceobjecthttps://aisel.aisnet.org/amcis2019/ebusiness/ebusiness/19/