Relationship Keyness : the Underlying Concept for Different Forms of Key Relationship Management

Ivens, BjörnBjörnIvens0000-0001-8510-5212Pardo, C.C.PardoSalle, RobertRobertSalleCova, B.B.Cova2019-09-192014-09-2420090019-8501https://fis.uni-bamberg.de/handle/uniba/19110engRelationship Keyness : the Underlying Concept for Different Forms of Key Relationship Managementarticle