Valta, Katharina S.Katharina S.Valta2019-09-192014-04-3020130148-2963https://fis.uni-bamberg.de/handle/uniba/5505engDo relational norms matter in consumer-brand relationships?article10.1016/j.jbusres.2011.07.028http://www.sciencedirect.com/science/article/pii/S0148296311002645