Rathmann, PeggyPeggyRathmannLeischnig, AlexanderAlexanderLeischnigEnke, MargitMargitEnkeEisend, MartinLangner, TobiasOkazaki, Shintaro2019-09-192014-01-142012978-3-8349-4290-6https://fis.uni-bamberg.de/handle/uniba/2822engBrand Placement in Television Shows : Exploring the Role of Program-Induced Moodsconferenceobject