Finze, NikolaNikolaFinzeFrey, JulianJulianFrey0000-0003-3382-990XBeimborn, DanielDanielBeimborn0000-0002-6294-0212Wagner, Heinz-TheoHeinz-TheoWagner2024-11-152024-11-152024https://fis.uni-bamberg.de/handle/uniba/104588To maintain a competitive edge in the context of an ever-increasing range of digital appli-cations and services, incumbent firms initiate a process of digital transformation. Never-theless, the tendency to adhere to established organizational forms and processes, even in the face of superior alternatives, has been observed to impede the pace of digital trans-formation. We thus answer the following question: How do work-related identities affect different inertia dimensions in digital transformation? By answering this research ques-tion, this study demonstrates the influence of different work-related identities, namely organizational identity, team identity, professional identity, and job identity. It contrib-utes to the theoretical understanding of the influence of work-related identities on differ-ent dimensions of inertia and provides practical insights toward a deeper understanding of the differential impact of digital transformation and to anticipate the potential for identity to arise inertia in the transformation process.engconferenceobjecthttps://aisel.aisnet.org/cgi/viewcontent.cgi?article=1221&context=icis2024