Analyzing the Factors that Influence Consumers' Adoption of Social Commerce : A Literature Review

Friedrich, ThomasThomasFriedrich0000-0001-7789-42742019-09-192015-10-152015https://fis.uni-bamberg.de/handle/uniba/39635engAnalyzing the Factors that Influence Consumers' Adoption of Social Commerce : A Literature Reviewconferenceobjecthttp://aisel.aisnet.org/cgi/viewcontent.cgi?article=1077&context=amcis2015