Why "Public Relations", why not "Organizational Communication"? Some comments on the dynamic potential of a research area

Theis-Berglmair, Anna-MariaAnna-MariaTheis-Berglmair2019-09-192013-07-082013978-3-531-18098-4https://fis.uni-bamberg.de/handle/uniba/1871engOrganizational CommunicationWhy "Public Relations", why not "Organizational Communication"? Some comments on the dynamic potential of a research areabookpart