Trust Me, I’m an Influencer! : A Comparison of Perceived Trust in Human and Virtual Influencers

Hofeditz, LennartLennartHofeditzNissen, AnikaAnikaNissenSchütte, ReinhardReinhardSchütteMirbabaie, MiladMiladMirbabaie0000-0002-9455-57732024-06-142024-06-142022https://fis.uni-bamberg.de/handle/uniba/95751engTrust Me, I’m an Influencer! : A Comparison of Perceived Trust in Human and Virtual Influencersconferenceobjecthttps://aisel.aisnet.org/ecis2022_rip/27/