Information processing in personal selling interactions : moderating effects depending on the capability of information assessment

Helm, R.R.HelmIvens, Björn SvenBjörn SvenIvens0000-0001-8510-5212Gehrer, M.M.GehrerMöller, M.M.Möller2019-09-192014-04-3020101555-1296https://fis.uni-bamberg.de/handle/uniba/3800engInformation processing in personal selling interactions : moderating effects depending on the capability of information assessmentarticle