Are service marketing and the marketing of products different? An empirical study from a governance perspective in a business-to- business setting

Ivens, BjörnBjörnIvens0000-0001-8510-5212Pardo, CatherineCatherinePardo2019-09-192014-04-302010https://fis.uni-bamberg.de/handle/uniba/3894engAre service marketing and the marketing of products different? An empirical study from a governance perspective in a business-to- business settingworkingpaperhttp://www.uni-bamberg.de/bwl-marketing/forschung/working-paper-series/