Explaining Boomerang Effects in Persuasive Health Communication : How Psychological Reactance to Healthy Eating Messages Elevates Attention to Unhealthy Food

Sprengholz, PhilippPhilippSprengholz0000-0002-9925-1920Tannert, SwantjeSwantjeTannertBetsch, CorneliaCorneliaBetsch2023-05-302023-05-3020231087-0415https://fis.uni-bamberg.de/handle/uniba/59604engExplaining Boomerang Effects in Persuasive Health Communication : How Psychological Reactance to Healthy Eating Messages Elevates Attention to Unhealthy Foodarticle10.1080/10810730.2023.2217098